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EMAIL MARKETING - Compare the two versions

FEATURES BAS ADV
Create, send and analyse email campaigns and newsletter

Assisted generation of subscription forms
You can create a subscription form, which you can then add to your website, in just two simple steps.


Add personalised fields
You can add personalised fields that users will need to fill out in order to subscribe, to a company newsletter for example.


Generation of Email Campaigns
Defining campaigns and creating email messages.


Assisted generation
This seven-step assisted procedure will allow even the least experienced users to generate, send and assess the results of a company email communication campaign.


Personalisation

You can insert personalised entries to suit the recipients.


Editor and Templates
You can create captivating text with the editor. You can also build the modules that make up the message, by choosing among several templates.


Scheduled delivery

An email campaign can be sent immediately or at a later scheduled time.


Managing the contacts list
Each single user can be associated with other users according to their type and interests. Users can therefore be accurately profiled according to the category of target/s they fall into (specific groups or interests), which can programmed as needed.


Shared archive

If used together with SV Online Assistance, it allows the mailing list to be shared with other SITOVIVO tools. This allows you to identify users, analyse their behaviour and send them targeted offers regardless of the communication channel chosen.


Single campaign report analysis
This allows you to assess the response of the reference target (email receipient) to the selected company communication. You can identify exactly who clicked on each link of the campaign and, therefore, WHO is interested in the selected campaign.


Single contact report analysis
You can analyse the reactions and behaviour of each single user to the campaigns sent by the company. In this way you can identify exactly WHICH product/service interests them most.


Analysis of product-link click
You can identify the response of each single user to a link to a selected product/service. In this way you can examine the performance of a product/service for each email campaign.


Analysis of product-link click for all campaigns
This provides an overall view of each single user response to the products/services advertised in all email campaigns sent by a company.

Innovative feature: You can follow users AFTER their click on a product-link

User path analysis after their click on a product-link
You can follow the navigation paths of users who have clicked on a product-link, then land on the company's website and browse. If this tool is used together with SV Online Assistance, the system will recognise users and will identify which specific email each visitor originates from.

For each specific visitor you will be able to find out:
Email campaign and link they originated from
Number of Visits to the Website
Navigation Time: Minimum, Medium, Maximum
Most Frequently Visited Pages
Pages of Most Interest
Details of each single Visit

For each website you will be able to find out in real time:
Number of Registered Users
Total Number of Users
Registered Users / Total Users
Number of Users who have visited the Website less than X times
Number of Users who have visited the Website at least Y times
User's Average number of Website Visits

FEATURES BAS ADV





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